Your Mastermind Partner

WE(i) Think Goal: To make the world a better place, supporting the United Nations (UN) “17 Sustainable Development Goals to Transform our World” and the Blue Zones “Power 9 Principles” to live a healthier and longer life. 

WE(i) Think Vision: To look at each project with Wellness and Sustainability in mind, aligning people and planet aspirations.

WE(i) Think Mission: To accompany your project step by step from idea to execution, providing innovative solutions to bring your vision to life and follow its evolution throughout its lifecycle. 

We Support and Empower: our Communities and Creative Thinkers via our Innovation Hub and Research Center.

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WE(i) Think for Wellness

WE(i) Think provides a holistic approach to wellness, inspired by the Blue Zones Power 9 (pg.12), initiating synergies between all departments of your property from top to bottom and involving all stakeholders – ownership, employees, guests and local communities. ​

We create bespoke indoor and outdoor wellness concepts, facilities, programs and packages, including sleep, healthy F&B outlets, non-invasive to medical destination spa, vibrant fitness areas, mindfulness activities and fun educational practices for internal and external guests of all ages, ethnicity and gender. ​

With highly educated guests, overwhelmed by contradictory information, employees’ education and engagement will be a key to the success of the wellness strategy and an important mission for WE(i) Think.  ​

WE(i) Think for Environment

WE(i) Think goes beyond sustainability to create regenerative projects that benefit their environment: guests, employees, local communities and destination. ​

Following the WELL Building Standards (pg.12) along with the latest and greatest innovations in sustainable operations, design,  materials, product, benchmarking, education with a multi-disciplinary approach, we recommend best practices to implement in your project, and partner with relevant and like-minded professionals.  ​

WE(i) Think for Innovation

WE(i) Think ties innovation with the responsibility we hold towards our clients, our industry and our wider audience:

  • being the best at what we do, providing high quality and forward-thinking work; ​

  • being at the edge of our industry and ahead of the new solutions available, working with innovative companies and professionals in multiple sectors;​

  • creating sustainable projects that benefit all stakeholders and align  with the UNWTO SDGs (pg.12).​

  • giving back by sharing our knowledge with the industry and younger generations;​

  • empowering talents, giving them the tools to thrive​


Meet our Mastermind Team


Celine Vadam

Celine is a living and breathing example of how powerful and empowering living a healthy life could be. She founded WE(i) Think in 2020, aiming to bring a wellness and sustainability angle to the hospitality, tourism and real estate industry, and bridge the cap between innovative solutions and projects. 

She  is a consultant with more than a decade of expertise in hospitality, tourism, wellness/spa, F&B and residential development. 

She worked on a wide range of projects across the globe for international hotel and consulting companies, including Horwath HTL and most recently Four Seasons Hotels & Resorts, where she was part of the Development team as well as supporting the Corporate Global Operations team on strategic initiatives, including global wellness, nutrition and F&B. 

She also gives lectures at prestigious universities and speaks at global industry events.

She loves to travel and discover new cultures. She is passionate about the outdoors, fitness, wellness and sustainability. Her favorite activities: trapeze, climbing, surfing, yoga and cooking.  

Celine speaks English, French, Italian and Spanish.


Our Expertise

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Strategic Advisory - Master Planning - Concept Definition - Market Research - Feasibility Study - Brand Creation - Brand Positioning - Product Guidelines

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Financials - Labour Models - Due Diligence - Valuation

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Operator Search - Investor Search - Expansion Plan - Pre-opening - Operating Guidelines - Operating Model & Strategy - Marketing & Commercialisation

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Operating Review - Asset Repositioning - Asset Management

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Current and past project locations


Austria - Belgium - Bulgaria - Croatia - Denmark - Germany - Greece - France - Iceland - Ireland - Italy - Kazakhstan - Netherlands - Poland - Portugal - Spain -Sweden - Switzerland - Turkey - United Kingdom


Gabon - Israel - Ivory Coast - Kenya - Morocco - Nigeria - Qatar - Saudi Arabia - Senegal - Sierra Leone - South Africa - UAE - Uganda


Australia - China - India - Japan - Thailand


Brazil - Canada - Mexico - USA

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Current and past project asset types

Destinations - Hotels - Wellness Retreats - Beach Resorts - Ski Resorts - Sustainable resorts - Spa/Fitness - Wellness Centers - Restaurants & Bars - Marinas - Stadiums - Members Club - Residential - Mixed-Use - Gas network - Fashion brand - Humanitarian Food program - Retail

New Build - Conversion - Adaptive Reuse

Luxury - Boutique / Lifestyle - Upscale - Mid Scale