Meet our Mastermind Team

Celine Vadam
Celine is a living and breathing example of how powerful and empowering living a healthy life could be. She founded WE(i) Think in 2020, aiming to bring a wellness and sustainability angle to the hospitality, tourism and real estate industry, and bridge the cap between innovative solutions and projects.
She is a consultant with more than a decade of expertise in hospitality, tourism, wellness/spa, F&B and residential development.
She worked on a wide range of projects across the globe for international hotel and consulting companies, including Horwath HTL and most recently Four Seasons Hotels & Resorts, where she was part of the Development team as well as supporting the Corporate Global Operations team on strategic initiatives, including global wellness, nutrition and F&B.
She also gives lectures at prestigious universities and speaks at global industry events.
She loves to travel and discover new cultures. She is passionate about the outdoors, fitness, wellness and sustainability. Her favorite activities: trapeze, climbing, surfing, yoga and cooking.
Celine speaks English, French, Italian and Spanish.

Our Expertise

Conception
Strategic Advisory - Master Planning - Concept Definition - Market Research - Feasibility Study - Brand Creation - Brand Positioning - Product Guidelines

Planning
Financials - Labour Models - Due Diligence - Valuation

Implementation
Operator Search - Investor Search - Expansion Plan - Pre-opening - Operating Guidelines - Operating Model & Strategy - Marketing & Commercialisation

Monitoring
Operating Review - Asset Repositioning - Asset Management

Current and past project locations
EUROPE
Austria - Belgium - Bulgaria - Croatia - Denmark - Germany - Greece - France - Iceland - Ireland - Italy - Kazakhstan - Netherlands - Poland - Portugal - Spain -Sweden - Switzerland - Turkey - United Kingdom
MIDDLE EAST & AFRICA
Gabon - Israel - Ivory Coast - Kenya - Morocco - Nigeria - Qatar - Saudi Arabia - Senegal - Sierra Leone - South Africa - UAE - Uganda
ASIA PACIFIC
Australia - China - India - Japan - Thailand
AMERICAS
Brazil - Canada - Mexico - USA

Current and past project asset types
Destinations - Hotels - Wellness Retreats - Beach Resorts - Ski Resorts - Sustainable resorts - Spa/Fitness - Wellness Centers - Restaurants & Bars - Marinas - Stadiums - Members Club - Residential - Mixed-Use - Gas network - Fashion brand - Humanitarian Food program - Retail
New Build - Conversion - Adaptive Reuse
Luxury - Boutique / Lifestyle - Upscale - Mid Scale